Sometimes they just are not the same.
Can I be honest with you? I hope so, because I’m going to anyway:
There is nothing that makes me cringe more than when I hear “you know what would be cool?!”
I know, I know. I sound like a total buzzkill, but here’s the deal cool doesn’t always connect with audiences, cool doesn’t always reflect your brand, cool just might not be within your budget.
What we aim for at Danger Vision is to help you find the right idea or concept that meets your marketing goals, connects with your prospects and audiences and delivers your message.
Big ideas are cool and flashy and exciting, but no one is going to buy your toothpaste just because your content features a car chase. I reserve the right to go back on those words, but you get the point.
When we talk about a holistic approach, at Danger Vision, we mean that we look at the data, the market research and we put ourselves in your customers’ shoes. And it’s not just about stuffy old numbers: I like to say that empathy is my super power, even though it often doesn’t feel like one. When it comes to understanding the problems customers are trying to overcome, their wants and needs, my overactive sense of empathy comes in handy.
So before you fall in love with the next big idea or cool gadget, take a step back and think about the humans your are trying to reach. Think about what’s going to connect with them and drive them to action. Think about the stories they need to hear or see and the information they need.
There’s a sweet spot between information and heart that we are always aiming for around here. We’ll go into this further later on, but it’s important to note that many of the decisions we make are based on how we feel (whether we want to admit it or not) and then we back it up with facts.
We’d love nothing more to talk with you about how we can help you connect with your audiences, head on over to our CONTACT US page and give us a ring.
Peace,
DANGER